Case Studies

Shopify Interactive Custom Product Bundle Page

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Background

Doughees is a Miami-based company that sells fully cooked, ready-to-eat cookie cups stuffed with variety of flavors such as fudge brownies, cookies and cream, salted caramel, guava, rainbow cake, and pecan pie. They have been featured in different media such as QVC, People Magazine, Cosmopolitan, and Refinery 29. 

The Challenge

They set up their online store with Shopify but wanted to add a custom functionality where their customers can build their own cookie boxes in 6, 12 or 24 packs. 

WMD Solution

Since this kind of customization is outside the Shopify store standards, Doughees hired WMD to build out a custom solution. Due to the variety of the flavors, we decided that having an interactive custom bundle page where their customers can pick and choose their flavors would be the best approach. Therefore, we customized their product page and called it “Build-A-Box”. 

Results

The new customized product page displays all the flavors with their names and images on one side and displays the order on the other side. Customers can simply click the image of the cookie they like and it will show up on the Build-A-Box so they know what they have chosen and how many more they can add. They have the option to de-select and choose another cookie instead. We also customized their Cart and Checkout page to show the complete order so their customers can double check and make sure everything is correct before placing the order.