TAJA Collection was founded by Annie Jensen Chapur and Annabelle Torgman who shared many similar life-decisions and connected instantly while they worked in the same company. Launched 2017, TAJA Collection has become the go-to online store when someone or a company wants personalized or private label candles and gifts based in Miami, Florida.
Taja Collection is run on Shopify and the clients needed to expand their online presence. They hired WM.Digital to refresh their Shopify website and work on their SEO and Google AdWords. TAJA Collection has a niche in the candle market allowing customers to personalize their candles with pictures, words, logos, etc. We did an in-dept research in their industry on keywords and the competitive landscape. With that we came up with a 6-month plan to execute a full SEO and Google AdWords strategy and campaigns with focus on both retail and wholesale. After three months, online sale has increased 391% with majority of the conversions coming from SEO and Google AdWords.
Annabelle Torgman and Annie Jensen