In the fall of 2013 Style Mafia was born and now carried in over 50 stores across the US and online. The e-commerce was built in Shopify and takes a modern and minimalism approach to feature specialty product, editorials, stories and much more.
The responsive design creates a homepage hierarchy with a full screen slider that can feature videos. Following the full screen slider is a gallery that links to special collections, lookbooks, stories and other website content. The last home page element features an animated collection carousel populated by the most recently uploaded product for each category collection. The mobile navigation is fully customized with svg icons and a web app experience.