Founded in 2017, Natural Rough only uses natural and sustainable fabrics, which are handmade, carrying the ancestral background of ancient techniques. Natural Rough is a movement with every unique item being one-of-a-kind and each piece having its own individual style.
The clients came to WM.Digital needing an E-Commerce solution they can easily change and operate while traveling to their unique locations around the world. They also needed written content to explain the brand since both co-founders were not native English speaking. Custom page layout describe the Artisans, Fabric, Process and Project with overlap written content on authentic imagery to tell a story. The site has custom font, icons and layouts. Under each product is a picture and story about the fabric and why it is natural and unique.
Philippo Gifford and Viola
Shopify Customized Theme