Cooper Street is a women owned business and family run with her two sons, Max and Sam. After launching their website they came to WMD to enhance their eCommerce and configure extensive marketing tools and campaigns. WMD designed an extensive brand identity and guidelines to help define the look and feel of Cooper Street. After the marketing initiatives were executed to create custom cookie ratings with automated emails after two weeks of the purchase. Google Ads were coordinated with social media with bimonthly email campaigns to measure successful campaigns and better understanding the core Cooper Street consumer.