eCommerceLuxury FashionMigration


ALEPEL is based in Miami, Florida, curating luxury footwear and accessories for the contemporary consumer. All of their shoes are made in Brazil using high quality materials and techniques; and hand-painted by local artists in the Miami area. ALEPEL was previously running its eCommerce on an outdated Magento website. They struggled to maintain and grow due to the complexity of Magento and limited technical expertise and knowledge. In order to ensure a successful migration WMD coordinated with Cart2Cart and tested customers, orders, and products to ensure they were correctly migrated to the development store. After the theme customizations were complete the migration was initiated and successfully launched the client’s Shopify store without missing any customers, orders, or products. Some of the customizations were to add a filter for Press posts, animate the logo on hover, and have a bottom fixed mobile navigation.







Migration from Magento to Shopify, theme customization and setup, animated popup and logo, bespoke product page icons, filtered press posts, customized contact page.