Case Studies

B2B SEO and Google Ads Case Study

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Background

A premium cosmetics packaging company located in Fort Lauderdale, Florida with factories in China has been using Google Ads as one of their main lead generation tools since 2010.

The Challenge

They were looking for a SEO and Google Ads company to optimize their website and manage their Google Ads account. These two tasks used to be managed in-house by one of the owners. As business kept growing, they did not have the time and felt that these tasks should been handled by the experts in the field. Therefore, WMD, a Google Ads certified agency, came into the picture. 

WMD Solution

After understanding their goals and reviewing their existing SEO, Google Ads and the competitive landscape in their industry, we implemented a strategy that positioned them to bring more exposure to their brand, gain more traffic and increase conversion with a budget that the client was comfortable with. We started by testing the Google Ads with Search and Display Ads and realized that Search Ads worked better so that became the focus. WMD also noticed that web traffic was low on the weekends so the budget was lowered accordingly. 

Results

We were able to double their traffic instantly and tripled and even quadrupled in November and December in the first year. Their call extension has been clicked almost 1,000 times in a 4-month period, which they never had.